Almost the New Year! Check out CrossFit on Google Trends

Everyone check out this Google Trends Graph. It shows the amount of times the following words were searched (in United States) since Google has been up and running:

CrossFit (blue)
24 Hour Fitness (red)
Golds Gym (gold)
Ballys (green)

Notice the other gyms have a spike in searches around the first of the year then a massive drop off shortly after. This correlates with the business models of these gyms:
-Pack the place with machines and staff that works for minimum amount
-Have a team of sales people on staff every day
-Sign up as much people as possible, especially around the New Years, and hope they never come in.

In my opinion, this is why 24 hour fitness is so successful. They advertise like crazy on the radio, and when you walk into one, you usually see at least 10 sales desks right at the front of the gym. This is their primary focus. They get you when you walk in, and when you walk out. Once you sign up all they care about from that point on is: “Membership card please”.

Notice “CrossFit” has been making a steady climb. Our business model is different:

Provide excellence and people will come to you, and stay with you.

CrossFit gyms thrive when their members thrive. So thats what we are committed to do, all the while loving it.

CrossFitters know that they aren’t coming to the gym for some easy miracle change to happen in a month. CrossFitters know it takes sacrifice and hard work, over a lifetime to attain optimum levels of performance. So we all have to spread the word and keep hitting WOD’s hard everyday. Soon our numbers will be topping 24 hour fitness and the whole world will change their training methodologies. And maybe one day we can walk out on the streets and see 2/3rd’s of the people in shape instead of how it is now with 2/3rd’s suffering from obesity. Choose a life of beauty.

WOD for 12-28-09

21, 18, 15, 12, 9, 6, 3 reps of:

Pull-ups
Handstand Push-ups

Handstand push-ups are “nose to floor” and pull-ups are “strict” or non-kipping.

CrossFit Mean Streets
Downtown Los Angeles